Differentiate your connectivity as a service offering with Orb
How Orb gives MSPs and their customers true understanding of connected user experience
The Problem with Connectivity Monitoring Today
Most MSPs already monitor connectivity, so why do connectivity issues still dominate ticket volume?
Most tools are not built for how issues actually occur. They focus on infrastructure, not end users. They generate data, but not answers.
Troubleshooting requires jumping between systems, matching timestamps, and manually piecing together what happened. It is slow, complex, and often inconclusive.
Orb removes this complexity by providing a unified, real-time view of connectivity across both networks and users.
Connectivity Issues Are Driving Ticket Volumes
Connectivity issues are one of the largest drivers of MSP support demand.
- Network and connectivity issues account for roughly 15–20% of IT support tickets1, but their true impact is much broader. Modern applications like UCaaS, including VoIP and video conferencing, rely on real-time communication and are highly sensitive to network conditions such as latency, jitter, and packet loss2. As a result, poor connectivity drives a much larger share of user reports.
- Over 90 percent of issues can be resolved remotely with the right visibility.3
- The average cost per ticket ranges from $20 to $45 or more, depending on complexity and region.4
But without continuous visibility, even simple issues take too long to resolve.
Teams rely on incomplete data. Problems repeat. Escalations increase. Customers churn.
Orb changes this.
With clear, continuous insight into connectivity, MSPs can detect issues earlier, resolve them faster, and prevent repeat tickets.
The result is fewer tickets, lower costs, and stronger client trust.
Orb turns connectivity monitoring into a scalable, repeatable service that can be delivered to every client.
Why Existing Connectivity Monitoring Falls Short
Most MSPs are already trying to solve this problem.
The limitation is the tooling.
Traditional solutions rely on hardware that must be physically deployed within the core network, limiting flexibility. They are expensive to scale and rarely capture the actual end-user experience.
This reduces visibility and limits how broadly monitoring can be applied.
Orb replaces this with lightweight, distributed monitoring that works anywhere, on almost any device, and reflects real user experience. It is easier to deploy, simpler to manage, and significantly more cost-effective than traditional tools.
From Support Function to Revenue Service
Connectivity is usually treated as a support issue.
Orb turns it into a service.
Instead of reacting to tickets, MSPs can continuously monitor performance, deliver measurable outcomes, and provide proactive insights. Connectivity becomes something that can be tracked, reported, and tied to SLAs.
This is not just better tooling. It is a new service line.
What Connectivity as a Service Looks Like
Orb shifts connectivity from reactive troubleshooting to continuous visibility.
Sensors collect real-time data across environments. Performance is measured across responsiveness, reliability, and speed, then combined into a simple score that is easy to understand.
Everything is centralized in Orb Cloud, making it easy to monitor clients, analyze trends, and manage deployments from a single place.
Guest Orbs: The Breakthrough for Scalable Monitoring
Most connectivity tools break down when issues come from end users.
Orb does not.
With Guest Orbs, any device can become a monitoring point in seconds. A simple link, QR code, or access code is all it takes to start collecting real-time data.
No hardware. No onsite visits. No delays.
This makes it possible to extend visibility to every user, location, and environment, not just core infrastructure.
Guest Orbs can be used for quick diagnostics or ongoing monitoring, depending on the need.
Deliver a Better Client Experience
Orb replaces uncertainty with clarity.
Instead of vague reports, MSPs can show exactly when issues occur, how severe they are, and where they originate.
This shifts conversations from assumptions to evidence and from reactive support to proactive service.
Differentiate the MSP Offering
Most MSPs rely on a mix of tools and manual processes to monitor connectivity.
Orb replaces that with a single, continuous view of internet performance that is easy to deploy, scale, and analyze.
It enables real-time monitoring, instant deployment, and measurable outcomes.
This is a clear and defensible way to stand out.
The Opportunity
Connectivity is no longer just a dependency.
It is a service opportunity.
Orb allows MSPs to deliver continuous visibility, measurable performance, and proactive support as a standard offering.
References
1. datacate.com
2. nojitter.com
3. endsight.net
4. suptask.com